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Federal Student Aid and Understanding The FAFSA

College Scholarships to Thousands of Seniors!

by Lawrene Bottorf

Every year, the awaited list of National Merit Semi-Finalists is sent to principals of high schools, as well as the high scoring students.  So a hearty “congratulations” to all who qualified! While many seniors already have the college essays written, and the teacher recs done, it is important to integrate the weighty component of a …

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Unemployment Figures at All Time High for Many Professions

Sophomores and Juniors… Listen Up!

by Tom Bottorf

What’s the biggest mistake students make as they begin selecting colleges? What about students hoping to be admitted to highly selective colleges? How do they know if they’re on track? And what about those essays? Are they really all that important? I interviewed Mr. Eric Goodhart, founder of Programs for Education and one of the …

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An HONEST Note From Father to Son

by Lawrene Bottorf

We HEART the dads and moms who are bold enough to have conversations like this with their high achieving students. For a bit of context, the letter below was written by an executive at a well known media company to his son. He gets it!!!! Way to Go!!! ************************************** Hey Son, I wanted to write …

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9 TRAPS to Avoid When Hiring a College Planner

by Lawrene Bottorf

Most high schools are not equipped with the personnel to do this, and most parents have no idea where to start, or if their child will be successful at a certain college, or at all in academic higher ed.  But just as every child is different…the counselor who helped your neighbor may not be right …

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How to Make Sure College is “Worth It”

by Michelle Kretzschmar

With the rapidly rising cost of college and fear of a college loan bubble, an increasing number of families are wondering if college is worth it. The short answer is yes, college is still worth it. Now let’s get to the longer answer which is still “yes” but with the inevitable qualifications. Let’s take a …

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Tips for High Schoolers Trying to Get Into College

Tips for College-Bound High Schoolers

by Tom Bottorf

Tips for College-Bound High Schoolers The Cure for Reducing College Prep Anxiety Preparing for College can be overwhelming. And not properly preparing for that next big step in life called “college” can return to haunt a student when they realize that it’s now too late to apply to the college they really wanted to attend …

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Quick Tips College Preparation Timeline and Tips for Juniors

College Preparation Timeline and Tips for Juniors

by Tom Bottorf

Quick College Preparation Timeline and Tips for Juniors Are you preparing to go to college after you graduate from High School? Can You Avoid the Most Common College Prep Mistake? Are you assuming you can put off your college preparation until your Senior Year is upon you? Well, you might want to think twice about …

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Heartbreak of Achievement

by Tom Bottorf

The March/April timeframe is always bittersweet for us as professional college planners. It’s during this season that we receive distress calls from families that are heartbroken rather than excited about their child getting into their dream school. The students have done everything they were told to do. They took all the right courses, they earned …

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